
Ad agency Wieden + Kennedy’s motto done in clear thumb tacks.
Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K, is responsible for buying out all available clear push pins on the west coast of the US. Over 100,000 thumbtacks were used over 351 hours to create a wall mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process.
(via flickr)
(the process on youtube)
(via walpaper:liezlwashere)
can’t stop looking at this. it’s perfect. the lines of pins are like waves.
I’d have preferred “fail better”…
I’M TRYING, MY GOD, I’M TRYING.
Don’t mind if I do. [click for info]
doesn’t look like they failed this time. dope.
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